Search Engine Optimization (SEO)
The objective of search engine optimization (SEO) is to increase a Web site’s traffic counts, and ultimately conversions, by ranking very high in the results of searches for the keywords in the search query. It is the mission of SEO to make the site’s content worthy of higher search engine ranking by being more relevant and competent than the competition’s. This 
SEO process is often viewed as a struggle to rank well for just a few keywords, instead of a struggle to satisfy the needs of those entering the query. If you search on your best keywords you will see the leading sites in the rankings and to obtain traffic for your content you will need to rank higher than those top sites.
There are no search engine optimization secrets — just ranking and placement methodologies to follow in order to beat your competition in obtaining a high ranking for desired search keywords.
Proper organic search engine optimization requires that you outsmart your competition, so knowing the best keywords and criteria used by your competition is the most important first step.