When Charlie Sheen was fired by CBS, he opened a Twitter account.
Soon, he had more than 3 million followers on Twitter, had sold out a 21-city live tour estimated to earn him approximately $7 million and is rumored to have been offered his old job back on the “Two and a Half Men” sitcom.
Sheen is reportedly holding out for more money. Charlie Sheen is not your normal terminated employee nor is his use of Twitter to further his career typical.
This is an example of how powerful social media has become.
Small business owners understand the importance of social media in marketing success today, but often entrust related tasks to the hands of others. Although there is much benefit in allowing a social media specialist to show one the ropes in terms of how certain strategies should be implemented, solely allowing others to be the predominant voice in one’s connection with their target audience via social media can cause small business owners to miss out on valuable opportunities.
If you take the time to build and nurture your social network, it will be there when you need it.
Any social media campaign that doesn’t have measurement tools is doomed for failure. If you can’t measure your social media efforts, how will you know if you’re a success or failure?
Solucion Software provides a complete package to help you achieve your social media goals. Below is a quick-start guide to Social Media For Business.