Marketing your Business on Facebook Pages
Building a Facebook page is not too complicated but understanding the preferences and demands of your current and prospective clients requires some amount of research. However, with adequate knowledge on the market, you can create a Facebook page that has the potential to attract and retain customers.
Earlier this month, Facebook significantly enhanced the “Pages” functionality for business marketing. If your business doesn’t yet have a Facebook business page, we highly recommend creating one. Social networking is by far one of the web’s top activities as predicted. And, according to comscore.com,
Converting a Profile to a Page
If you already set up your business on Facebook with a profile, converting “friends” to “fans” is no simple process. The only way to switch them over is to politely ask the friends to do it themselves. This can be accomplished either via status update or by sending them all a message explaining the change and linking them to your new Page.